Lamborghini is a very popular luxury car brand and as such it enjoys a high level of brand recognition.
When potential customers see the Lamborghini name on a product they’re more likely to be interested in purchasing that product than if they saw a less recognizable name.
Therefore it makes sense for other brands to associate themselves with Lamborghini in order to capitalize on its high level of brand recognition.
For example on the heels of Lamborghini’s 50th anniversary the company released a new line of watches.
The watches are designed by Lamborghini and are manufactured by the watchmaker Tag Heuer.
This is a perfect example of how two different brands can come together to create a product that enjoys the benefits of both brands’ high levels of brand recognition.
In addition Lamborghini also has a line of sunglasses that are very popular.
The sunglasses are designed by Lamborghini and are manufactured by the sunglasses company Oakley.
Again this is an example of how two different brands can come together to create a product that enjoys the benefits of both brands’ high levels of brand recognition.