Lamborghini doesn’t need to advertise because it has a very exclusive high-end product that appeals to a very specific type of customer.
Lamborghini buyers are not just looking for a nice car– they’re looking for an amazing experience.
They want to feel like they’re a part of an exclusive club and Lamborghini provides that feeling better than any other car company.
The fact that Lamborghini doesn’t spend much money on advertising is actually a good thing because it means that the company can keep its prices high and remain exclusive.
Who Is Lamborghini’s Target Audience?
Lamborghini’s target audience is people who want the best of the best and don’t mind spending a lot of money to get it.
They’re targeting people who want an extremely luxurious high-performance car that will turn heads wherever they go.
The company has always been about exclusivity and luxury and that’s what they continue to offer with their latest models.