You’re driving down the street in your brand new Ferrari. The wind is in your hair the sun is shining and you feel like the king or queen of the world.
But then you realize that something’s missing – there’s no radio! Does Ferrari have radio?
If you’re like most people you probably think of Ferrari as a luxury car company. And while it’s true that Ferraris are some of the most expensive cars on the market they’re also some of the most technologically advanced. So it may come as a surprise to learn that Ferrari doesn’t offer radio as a standard feature in its cars.
But why not?
Isn’t radio an essential part of the driving experience?
Ferrari’s decision to forgo radio is actually a strategic one. The company wants its drivers to focus on the road and the driving experience not on distractions like listening to an audio file. And while some people may find this decision frustrating it’s actually a good thing.
Here’s why:
1.
It Encourages You To Enjoy The Drive.
Without a radio to distract you you’re more likely to pay attention to the road and the scenery around you. And what’s more enjoyable than a beautiful drive in a luxurious car?
2. It’s Safer.
You might not realize it but radio can actually be a distraction when you’re driving.
If you’re focused on the radio you’re not as focused on the road. And that can lead to accidents.
3. It’s More Intimate.
When you’re sharing a car with someone listening to radio together can be a bonding experience.
But without radio you’re more likely to talk to each other and really connect.
4. It Makes The Car More Unique.
Ferrari’s decision to forgo radio makes its cars more unique. Not many other luxury car companies make this choice so it makes Ferrari stand out even more.
5.
You’ll Appreciate The Radio More When You Get Home.
After a long day of driving the last thing you want to do is listen to more radio. But if you don’t have a radio in your car you can enjoy the radio you love when you get home.
So does Ferrari have radio? No it doesn’t.
But that’s not necessarily a bad thing.
What do you think? Would you prefer a Ferrari without a radio?